Case Study: How We Grew Bejo Furniture Perth's Social Reach by 340%
A behind-the-scenes look at our full-scope campaign for Bejo Furniture Perth — covering brand strategy, social media management, and a full website overhaul.
The Brief
Bejo Furniture Perth came to us with a premium product and a nearly invisible online presence. Their Instagram had under 500 followers, their website was difficult to navigate, and their content had no visual consistency.
They needed everything — and they needed it to feel cohesive.
"We knew our furniture was beautiful. We just couldn't get anyone to notice us online."
Our Approach
We started with a full brand audit. Before touching any content or design, we needed to understand where Bejo sat in the Perth furniture market, who their ideal customer was, and what the competition looked like.
From there, we built a three-phase strategy:
- 1**Brand refinement** — sharpening the visual identity without a full rebrand
- 2**Website redesign** — clean, conversion-focused, mobile-first
- 3**Social media management** — consistent weekly content with a clear editorial style
The Work
Visual Identity Refresh
We retained Bejo's existing logo but introduced a refined colour palette, tightened the typography system, and established clear photography guidelines. Every image needed to feel warm, aspirational, and Australian.
Website Redesign
The old site was built on a generic template with poor product photography and confusing navigation. We redesigned it from scratch with a focus on:
- High-quality full-screen imagery
- Clear product categorisation
- Easy enquiry flow
- Mobile-first experience
Social Media Strategy
We took over Instagram and Facebook management, producing and scheduling weekly content including:
- Product showcase imagery
- Behind-the-scenes production videos
- Customer testimonials
- Australian home inspiration content
The Results
The numbers spoke for themselves:
- **340% increase** in Instagram followers in 6 months
- **220% increase** in website traffic
- **Website enquiries up 180%** compared to the previous year
- Average engagement rate climbed from 1.2% to 4.8%
Key Learnings
Consistency is everything. Bejo's growth didn't come from one viral post. It came from showing up every week with quality content that matched their brand values.
The lesson for any Australian small business: you don't need a massive budget. You need a clear strategy and the discipline to execute it.
Ready to grow your brand? Get in touch with the Rev team.
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About Rev Agency
Rev is a proudly Australian branding, social media, and media production agency. We help brands craft compelling stories that move people. Ready to start your project? Get in touch.