GEO in Practice: How Australian Businesses Can Get Cited by AI Right Now

Stop Waiting. Start Optimising.

The previous article explained what GEO is and why it matters. This one is about what to actually do.

No theory. No vague advice. Concrete, executable tactics for Australian businesses who want to start showing up in AI-generated answers.

The brands appearing in AI search results today aren't smarter than yours. They just started earlier.

Tactic 1: Create a "Who We Are" Page That AI Can Parse

Most business websites bury their core identity in vague, flowery language. AI models struggle to extract useful information from sentences like "We're a passionate team of creatives committed to excellence."

Create a dedicated About or Overview page that states — plainly and directly — the following:

• Your business name
• Your primary service(s)
• Your location (city, state, country)
• Who you serve (industry, business size, geography)
• How long you've been operating
• Any notable clients, awards, or results
• Your founding story in 2–3 sentences

Example structure:

"Rev Agency is a branding, social media, and media production agency based in Perth, Western Australia. Founded in 2023, Rev works with Australian businesses across retail, hospitality, fitness, and professional services to build recognisable brands and grow their online presence. Clients include Bejo Furniture Perth, Washed Studios, Valveo Water Filters, and Joex Eyewear."

That paragraph is citation-ready. Generative engines can extract, verify, and reference it.

Tactic 2: Build a FAQ Section on Every Service Page

Perplexity and Google's AI Overview heavily favour content that directly answers specific questions. FAQs are one of the most effective formats for GEO because they mirror how people actually query AI systems.

For each service you offer, build a FAQ section that addresses:

• What the service includes
• How much it costs (or a price range)
• How long it takes
• What the process looks like
• Who it's suited for
• Common concerns or misconceptions

Write the answers in plain, direct language. Don't pad them. AI models reward precision.

Tactic 3: Publish City and Industry-Specific Content

Australian AI search queries often have geographic or industry-specific intent:

• "Best branding agency in Perth"
• "Social media management for hospitality businesses Australia"
• "Video production for real estate agents Sydney"

Generic content doesn't capture these queries. You need pages and posts that explicitly address your location and the industries you serve.

Create content like:

• "Branding for Perth Retail Businesses: What You Need to Know"
• "How Perth Hospitality Brands Can Win on Instagram in 2025"
• "Video Production Packages for Australian Small Businesses"

The more specific you are, the more likely you are to appear when someone asks an AI a specific question.

Tactic 4: Get Your Business Listed in AI-Readable Directories

Many AI models reference structured data sources to identify businesses. Make sure your business is listed — accurately and completely — on:

• Google Business Profile
• Yelp Australia
• True Local
• Yellow Pages Australia
• Clutch (for agencies)
• Bark.com
• LinkedIn Company Page
• Your industry's peak body or association website

Consistency matters. Your business name, address, phone number, and description should be identical across every listing.

Tactic 5: Earn Coverage in Australian Publications

When a journalist or blogger references your business in an article on a credible Australian website, that mention becomes part of the web that AI models crawl and learn from.

Actively pursue:

• Local newspaper coverage (The West Australian, local Perth papers)
• Industry blog features and guest posts
• Podcast appearances (transcripts are goldmines for AI indexing)
• Award nominations and wins (these generate press)
• PR campaigns tied to data, studies, or interesting stories

Even small mentions in legitimate publications accumulate into meaningful authority over time.

Tactic 6: Write Content That Other Sites Want to Reference

The highest-leverage GEO tactic is creating content so genuinely useful that other websites reference it in their own articles.

This means:

• **Original research and data** — Survey your clients, publish the results
• **Definitive guides** — Comprehensive, authoritative resources on your core topics
• **Unique case studies** — Real results with real numbers (with client permission)
• **Opinion pieces** — Strong, contrarian, or insightful takes on industry trends

When your content gets cited by other sites, it signals to AI models that your content is trustworthy and worth referencing itself.

Tactic 7: Test Your AI Visibility Monthly

You can't manage what you don't measure. Once a month, run these searches across ChatGPT, Perplexity, and Google AI Overview:

• "[Your service] in [your city]" — e.g., "branding agency Perth"
• "[Your service] for [your target industry]" — e.g., "social media management for restaurants Australia"
• "[Your specific niche]" — e.g., "brand photography Perth small business"
• Questions your clients ask you — e.g., "how much does a brand identity cost in Australia"

Note which competitors appear, what information is presented, and whether your brand is mentioned. Use this to guide your content strategy.

Tactic 8: Use Schema Markup on Your Website

Schema markup is structured data you add to your website's code that explicitly tells search engines (and AI crawlers) what your content is about.

Key schema types for Australian service businesses:

• **LocalBusiness** — Your business name, address, phone, hours, description
• **Service** — Details about each service you offer
• **FAQPage** — Makes your FAQ content AI-readable
• **Review** / **AggregateRating** — Client reviews and ratings
• **Article** — For blog posts, with author and date information

This isn't about gaming the system. It's about communicating clearly with machines that are trying to understand your business.

Building Your GEO Roadmap

Here's a practical 30-day starting point:

1. 1**Week 1:** Audit your website. Update your About page. Add FAQ sections to your top 3 service pages.
2. 2**Week 2:** Check and update all directory listings. Add Schema markup to key pages.
3. 3**Week 3:** Run your first AI visibility test. Document what comes up for your target queries.
4. 4**Week 4:** Publish your first GEO-optimised article targeting a specific question your customers ask.

Then repeat. Content compounds. Authority builds. AI visibility grows.

One Final Thought

GEO isn't a magic trick. It's the same thing great marketing has always been: be genuinely useful, be clear about who you are, build real authority in your space, and show up consistently.

The difference is the medium. The principles are timeless.

Need help building your GEO strategy? Rev works with Australian businesses to create content that gets found — by humans and AI alike.